The coaching industry has drastically evolved over the past few years, especially post-pandemic. The offers that worked in 2020 don't work in 2024 anymore.
Here are a few coaching offers that are "actually" working in 2024 and make sure you optimize your coaching business accordingly.
Programs/Courses with Action Plan
Gone are the days when people invested in programs and took action immediately. I've noticed only less than 3% of people are completing the entire program within the timeline. Rest are procrastinating!
To solve this, you can provide a monthly action plan to complete the program.
Programs/Courses with gamifying accountability
Accountability is THE word in the Coaching industry right now. People fall out of motivation and start to procrastinate if they're not kept accountable. As a Coach, you can enhance your coaching program by gamifying it.
Add levels, reward systems, minor accountable groups, engaging activities, and exclusive bonuses to boost your client's morale.
Programs/Courses with Hybrid Teaching Mode
Having a mixture of various teaching modes (rather than only using PPT) can increase the attention span of your coaching clients. You can either do a bunch of recorded lessons + weekly check-in calls or occasional hot seat coaching.
Notice the grasping pattern of your clients and optimize your programs accordingly.
User-experience-based programs/courses
You may have noticed the recent advancement in podcast/quiz-based lead magnets. This gathers user-based data. Based on your results, you'll be redirected to the specific program/course that helps you overcome your business problem.
This is rapidly developing in the coaching industry. So, if you add this element, it gives you an edge in your coaching niche.
Does this blow your mind? Then save it when you're optimizing your coaching offers next time!
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