Why did I start doing Online Business Management?

I get this question often, how did you decide to change your career? 🤩So today, I want to take you down memory lane on why I started Online Business Management in the first place.

It wasn't an overnight decision. I thought about it for months. Before jumping to a conclusion, I researched OBM, their job responsibilities, skills required, etc. It gave me an idea of whether it will suit me or not.

😍I was stunned to see that most of the hard skills required to become an OBM are already within me (Including Strategy).

Although that was the case, I was thinking about two important factors

1. I was making good money in what I was doing (Content Strategy) so why should I leave this and start something from scratch again?🤔

2. Online Business Management is extremely new to the Indian Market. Hardly 2-3 people are into it. Is it good to change my path to this area where I may not make money for the initial few months?🤔

I couldn't justify these questions with solid answers. What did I do? ✨I backed them with my skills and logic. How?

A Little Back story

I wasn't enjoying being a content strategist after a point. It started to drain my energy. Around June 2021, Whenever a lead approaches content strategy, I started to panic😫, not because of self-doubting my skills but because I no longer enjoy the work.

This happened for two months straight. I started to dig deeper into why am I panicking even after freelancing for the past 1 year? (Literally had a panic attack on a sales call😪). That's when I realized how writing and creating strategy is what I'm doing solely for money and they aren't my passion.

A little detail about me - for me the motivation to work is the work itself. If I don't enjoy it, even though I'm good at it, I start messing it up.

On another hand, since 2018, during my Post-graduation days, my heart was feebly conveying that I'm passionate about organizing and planning so I should start doing something in this area. I was shutting that voice for 3 years in exchange for a 9-5 job💔

All these incidents gave me the breakthrough in searching for an alternate career option that caters to these skills.

Around July 2021, I finally found the missing piece in the puzzle. OBM ❤

The moment I realized about OBM skills, that's when I kept my hand in my heart and decided "This is what I want to do" ❣ (Guess the movie reference😂). It sounds a little filmy but it was surreal.

Answering the two objections

1. Since I was never passionate about Content strategy, there is no use in working on something I don't like to wake up to.

2. Valid Reason. I want to take this risk and challenge myself that within a few months I'll make more money than I used to make in my previous position🔥. I'll invest the first few months in learning, setting up my business foundations, and start with what I knew!

I'll make people aware of the importance of OBM in their business. It's going to be a long road. But, I know I'll do it.

I never shared this with anyone before. But, I was silently preparing for positioning myself as an OBM from July 2021. I started reading blogs, content on Instagram, Upwork, Facebook groups, and masterclasses about OBM. Whatever I got for free, I grabbed it.

In September 2021, I decided to invest my year-old saving in the top OBM course in the world, and at the same time, I rebranded my socials to OBM.

It was a hell lot of work but I thoroughly enjoyed it. My soul was happy. I was extremely productive.

Simultaneously, I decided to start my OBM journey with something I knew already. That's how "Freelance Management Bundle" was born in October 2021. As a freelancer I struggled to manage clients, content, and goals, I created Notion/Canva Templates to manage to freelance while I was into content strategy.

I developed this idea and packaged the templates I was personally using for the past 1 year into FMB and launched it. The response was amazing. I started making money in the 1st month of the career change.

Today, after 9 months, I'm proud to say I make more money (consistently) than in my previous job and I kept my word🥰

I wouldn't say it was a mere passion that drove me to this extent. It was my strong purpose to lead a stress-free life doing things I enjoy. I remember I faced severe anxiety from the moment I started freelancing. It was either the workload or the failure to manage things.

📢Now, I'm on a mission to create systems for service-based entrepreneurs (agencies, coaches, and freelancers) so that they no longer feel anxious about running their businesses like I used to be.